Lincoln Heights is considered to be the oldest neighborhood in Los Angeles outside of Downtown, dating to the 1830s. Perched on bluffs above the Los Angeles River, it was originally home to some of the city's wealthiest residents, who built a large number of Victorian mansions in the district (many of which have been preserved under the city's historic preservationprogram). North Broadway became a busy commercial strip, which it remains today. By the turn of the 20th century, however, the rapid industrial development along the riverbanks made it less appealing for wealthy Angelenos, who moved on first to the Arroyo Seco area and Hollywood, then (from the 1920s onward) to rapidly developing Mid-Wilshire. As wealthy residents departed, Lincoln Heights became home to a large Italian American population, as well some Irish American and French American (the 1850s era immigration) residents and with an increasingly large Mexican American population. It and its cross-river neighbor "Little Italy" (what is now Chinatown) formed the heart of southern California's Italian-American community. One of the major landmarks from this period, the San Antonio Winery, continues to operate today, albeit with non-local grapes. The neighborhood's original name was East Los Angeles, but in 1917 residents voted to change the name to Lincoln Heights.